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The F Word -Confessions of a cheesecake lover - Keto and Low Carb
The F Word -Confessions of a cheesecake lover - Keto and Low Carb
The F Word -Confessions of a cheesecake lover - Keto and Low Carb
The F Word -Confessions of a cheesecake lover - Keto and Low Carb
The F Word -Confessions of a cheesecake lover - Keto and Low Carb
The F Word -Confessions of a cheesecake lover - Keto and Low Carb
The F Word -Confessions of a cheesecake lover - Keto and Low Carb
The F Word -Confessions of a cheesecake lover - Keto and Low Carb
The F Word -Confessions of a cheesecake lover - Keto and Low Carb
The F Word -Confessions of a cheesecake lover - Keto and Low Carb
The F Word -Confessions of a cheesecake lover - Keto and Low Carb
The F Word -Confessions of a cheesecake lover - Keto and Low Carb
The F Word -Confessions of a cheesecake lover - Keto and Low Carb
The F Word -Confessions of a cheesecake lover - Keto and Low Carb
The F Word -Confessions of a cheesecake lover - Keto and Low Carb
The F Word -Confessions of a cheesecake lover - Keto and Low Carb

The F Word -Confessions of a cheesecake lover - Keto and Low Carb

Regular price $24.95 Sale


The F Word. 

No 1 Amazon Best Seller and Hot list title.

Confessions of a Cheesecake Lover. Small Changes for Extraordinary Results with Low Carb and Keto by Emma Martin copyright 2021

The F Word, Confessions of a cheesecake lover, has over 50 keto and low carb recipes inside plus cheat sheets, tips and tools to increase your chances of success on this lifestyle. 

Has your weight been ever-increasing over the years?

  • Have you tried every fad diet?
  • Are you tired of having no energy? 
  • Are you struggling with cravings? 
  • Do you struggle with your mood and brain fog?

In 2018, Emma found something that set her free from the 'diet' cycle. 

This must-read book will help you understand why it’s not your fault that you seem to ‘fall off’ every diet ever.

You’re not alone. We are racing along towards an obesity epidemic and industry is making a killing by keeping you in a cycle of diet desperation.

 The good news? It’s not too late to make some quick, simple changes that can positively impact your energy and waistline, without sacrificing delicious food and things you love.

After years of fighting a weight loss battle, Emma discovered something that changed her life. In this easy-to-follow guide, she shares an abundance of quick-to-implement tips, to help you reclaim your energy, boost your sleep and gut health, fit back into your favourite jeans, reverse the ageing process, and improve your mindset for seemingly unbelievable results.

 Once you have implemented the simple recommendations, tips and easy recipes, you’ll finally free yourself from weight challenges forever and never fall off another diet, ever!

'This book!! What can I say It’s great! It’s an easy read and very logical.  It also opens your eyes to know how move forward just what I’ve read so far has helped me lose the 2.8 kilos. I’m going to continue to loose and I’m even going to use it to help my daughter loose weight and help her brain in the process. Thank you Emma - you have opened my eyes that it’s easy and it is helping me get back the energy I had’


Follow me for keto and low carb tips on tiktok

And at The Lazy Keto Mum on Facebook 

You can also find me on instagram and Youtube


Carolyn, Proud Mum.

“This book will change everything you think you know about fat - compelling, funny and very insightful do yourself a favour and read it”

Lee-ann - Townsville, Australia 

This book is very informative and very interesting, as well as funny in parts. It certainly hits home to all the issues we all suffer in todays society.
Joanne - Brisbane 
Not just another weight loss book, this is truly amazing!!!  Emma has managed to bring science and life experiences together in one book, guiding you towards a healthy lifestyle with fantastic tips to ensure you succeed.  With some simple and tasty recipes this book has everything you need to achieve your goals.  Emma says it all, it’s not a Diet, it’s a Lifestyle!!
Louise - Toowoomba

The F Word is an inspiring, easy-to-follow, step by step guide that will help you make small changes to improve your weight, health, sleep, mood and regain your shazam. With masses of practical tips and suggestions for small changes you can have seemingly unbelievable results.

You're not alone. The world is heading down a path of an obesity epidemic. It's not too late to make some simple changes, that will impact the way you and your brain age. This book can help you understand why it's not your fault that you have fallen off every diet ever, and why the fat always comes back with friends!! It also explains why the failure rate of diets is so high.

We have been told for years to follow a fundamentally flawed policy of "calories in = calories out", "eat less and move more" and we've been made to feel unworthy and like we are failures, because we can't find the balance. Tell me I'm not alone?

In this book you'll learn the research around why this won't kill you, and steps to take so you never fall off "diets" ever again understand and why they aren't working for you (or anyone in the human race for that matter). 

This practical guide is full of tips and tricks to help you with #nomoredietsever

 In the book you'll see:

Simple Meal Ideas

Delicious Recipes

Easy Tips


Explanations of why your body might be sabotaging you

New Science

Information on Brain Health and Clearing the Fog

Reclaiming your Energy

Being a Positive Role Model

If any of this sparks something in you - then this book is for you.

In 2018, Emma stumbled on the 

keto and low carb community, who introduced her to a way of life that not only lit up her brain, it gave her more energy (without exercise). It introduced her to food that was not only delicious, but it was sustainable and fulfilling.

It also went against EVERYTHING she'd been told.


“I loved how Emma has taken a complex subject and broken it down in a way that is very easy to understand. Her ability to reference her own experiences and stories and back them up with science makes very easy reading. If you have been confused by what you should/should not be eating, Please read this book it will change YOUR Life!!”

Andrew, UK

The small changes have had extraordinary

Emma struggled her whole life with weight - assisted by a local doctor - she found her inner bounce and dropped from a size 18 in jeans to a size 11 in 21 weeks by making ridiculously simple changes. 

This discovery made her very passionate, and as she shouted the lifestyle from the rooftops, it also transformed many of the people around her. 

She is, by her own admission, "a work in progress" and still has some "cheesecake" to go around the middle. #nomoredietsever. But that's ok. It isn't a race. :)

This was powerful enough to leap into learning about why it works. And where on earth we went so wrong.

Emma holds a Diploma of Nutrition and is an accredited Keto Lifestyle Coach in Nutrition and Wellness.

Due for release mid 2021

Pre Release pricing is above  - order now to be one of the first to get your hands on this transformational book.


“The F Word by Emma Martin is educational , insightful and inspiring. It’s filled with proof and positivity. I now believe I CAN do this.”

Kim - Brisbane, Australia 

*shipping notes

If your country isn't available - please reach out to me at

Shipping time quoted is from date of publishing and as soon as possible after :)

Please note if you choose the cheaper shipping internationally - it won't be signed as it will come direct from the publisher to you.

Signed copies may take some time coz you know I'm pretty popular - lol kidding -

I just need time to sign them and send them once published. As you know I'm in down under and we are a long way from some of your countries!


"I have watched Emma’s growth, commitment and perseverance in everything she tackles for over 10 years. I love her positivity and this book more than represents everything about her, but is also a reflection my own story in the feelings and beliefs that we accept as truth and blindly follow.  I’ve followed Emma’s journey, was sceptical, then not.  She’s not a mega star celebrity she’s just a mum who is dispelling those myths we consumed and is presenting simple and easy solutions to share with all. Congratulations Emma".

Carol, Qld, Australia.

Customer Reviews

Based on 11 reviews
Narelle Cook
This isn't just another diet book

I've just finished "The F Word" written by the amazing Emma Martin. This isn't just another diet book, Emma shares her personal experiences with food and fighting the constant weightloss merry-go-round. The personal experiences that Emma shares resonanted with me, at times I felt she was writing my story. The science is shared in an easy to understand way so that it all makes sense. Reading this book has been a real eye opener for me. The added advantage is the amazing recipes in the back.

this is just the beginning...

Watching the journey of the Fabulous Ms. M has been an incredible experience. Emma embodies everything that is awesome about the evolution of the keto diet and the growing community of people who are dedicating their lives to educating others on the benefits of carb appropriate living. She has come full circle in her own health and now she is inspiring people all over the world with her story… and this is just the beginning…

Dr Brian Johnson
There is a difference between theory and experience.

Emma has clearly experienced the benefits of a ketogenic lifestyle that has motivated her to do the deep work to understand the history and the science. This is a deep dive that will challenge much of the modern nutritional paradigm as well as our deep seeded biases. I couldn't recommend it more.

What a fabulous, engaging read

Full of personal stories and speckled with humour to take us from what led you here and what continues to drive you forward; wow, look at you go.
Although I knew much of the medical stories relating to fat, keto and sugar, seeing them laid out before me was absorbing and at times frustrating and confronting. I've recently commenced my Keto voyage and I am loving it. Thank you Emma for sharing your learning, insights and results; and for providing encouragement to others to embrace the change and to challenge what we are led to believe. Looking forward to trying some of the recipes, especially the cheesecake.

Truly an INSPIRATIONAL book from beginning to end!!

Full of eye-opening and mind blowing scientific facts and relatable to the everyday Australian woman !! ABSOLUTELY LOVED IT!